Internet Advertising Institute Online

IAI Online Forum

	Just for You > Free Access to IAI Intro Course by Admin User - Thursday, 19 August 2010, 09:48 AM
	For a limited time only, we are giving GUEST access to all our friends, fans and followers! login in as GUEST Then click FREE COURSE IAI 101 Introduction Just follow these simple steps to begin learning the Internet Advertising Institute way: 24/7 access, flexibility and expert training. Enjoy! Internet Advertising Institute www.InternetAdvertisingInstitute.com

	More Online Classes Debuting in August 2010 by Admin User - Monday, 26 July 2010, 10:57 PM
	Several new classes will be added to our growing list of on-demand sales training to help sales professionals and career changers catapult their careers in this competitive industry in August 2010. For more information visit the main website

Available Courses

• DEI Prospect Management System

  
  

  
  Based on successful DEI Sales System, this course delivers the secrets of success in sales prospect management. Not only does it provide direction for individual sales people, but also how to help an office or team adopt this approach. Key elements include new strategies for tracking prospects, metrics and accountability.
  

  500,000 salespeople and 9,000 companies have used the DEI sales training system to consistently develop new business and predictably hit their sales targets. The DEI sales training system has a proven record and history in the industry; it has been developed over the past 30 years.

• Free Course- IAI 101 Introduction

    

  Trainer: Steve Bookbinder
  
  This course is designed for those new to this burgeoning field. It is intended as an introduction to both digital marketing as well as IAI’s unique instructional design methodology used throughout the entire curriculum of IAI courses. People who take this course will gain hands-on experience with the online learning interface, learn first level content for the training series and participate in learning activities within the module.
  
• Social Media Marketing for Sales and Marketing Professionals

  Featured Trainer: Joe Doran
  
  With insights from one of the top social media marketers globally, this course explores the current and anticipated future state of this growing and often misunderstood marketing practice. Students will gain an understanding of common definitions, marketing opportunities and common mistakes of social media marketing.
  
• The Essentials of Online Display Marketing

  Featured Trainer: Ari Bluman
  
  Ari Bluman, one of digital marketing’s most experienced and successful sales leaders for the last 15 years, simplifies the essential principles of this dynamic and complex form of advertising. Student’s will gain the knowledge needed to be able communicate like a professional with advertisers, agencies, publishers and ad networks.
  
  
• The Essentials of Search Engine Marketing

  Trainer: Steve Bookbinder
  
  Using a “plain speak” approach, this course outlines to students how the many black-box rules of search engines can be harnessed by marketers in order to produce successful campaigns that can meet advertiser’s goals.
• The Essentials of Account Management

  Featured Trainer: Chris Moore
  
  In this course, Chris Moore provides a real world view into one of digital marketing’s most important and challenging roles. For students who are interested in becoming an Account Executive or who need to interact with one, this course will provide a deep view into the inner workings of campaign management and the art-science of optimizing a campaign.
• How to Sell Online Display Marketing

  Featured Trainer: Ari Bluman
  
  Ari Bluman, who is credited with developing a generation of successful digital media sellers, shares his views on what it takes to be a successful practitioner of this challenging and potentially lucrative field.
  
• How to Sell Search Engine Marketing

  Trainer: Steve Bookbinder
  
  This course is designed for students who are looking for or just starting a new career selling the boutique service of search engine marketing. Students will learn how to use a variety of analysis strategies in order to qualify leads as well as how to create a compelling presentation of their findings to prospective search clients.
• What Senior Executives Need to Know about Digital Marketing

  Trainer: Steve Bookbinder
  
  This course is designed for business leaders who are aware of the power of digital marketing but need to have a deeper understanding. The focus is on defining the key terms as well as surveying the ever-changing digital landscape in order to help business leaders to better communicate with their internal and outsourced digital marketing teams. Executives will learn the true capabilities of the various technologies and web properties that drive digital campaigns.
  
  
• Essentials of Digital Sales: Pipeline Management

  Trainer: Steve Bookbinder
  
  This course is for sales managers and salespeople who need to create more deal flow, shorten their sales cycle and forecast more accurately. Following a system that has been taught to and tested by thousands of successful sales teams globally, students will learn how to qualify better, strategize more effectively and maximize their time with prospects that are more likely to close.
• Essentials of Digital Sales: Information Gathering and Interviews

  Trainer: Steve Bookbinder
  
  This course explores the art of the sales conversation as well as interview strategies for determining a prospect’s real buying process while deepening a business relationship. Students learn how understand their client’s true goals as well as gain an improved understanding of the role and motivation of influencers.
  
  
• Essentials of Digital Sales: Prospect and Appointment Making

  Trainer: Steve Bookbinder
  
  This course teaches sellers and those seeking a sales career how to create lead flow as well as how to convert both warm and cold leads into appointments. Using a proven step-by-step process even those with “phone reluctance” will learn how to develop a professional calling approach and turn around common objections.

Course categories

	IAI Online Training
	DEI Prospect Management System
	Free Course- IAI 101 Introduction
	Social Media Marketing for Sales and Marketing Professionals
	The Essentials of Online Display Marketing
	The Essentials of Search Engine Marketing
	The Essentials of Account Management
	How to Sell Online Display Marketing
	How to Sell Search Engine Marketing
	What Senior Executives Need to Know about Digital Marketing
	Essentials of Digital Sales: Pipeline Management
	Essentials of Digital Sales: Information Gathering and Interviews
	Essentials of Digital Sales: Prospect and Appointment Making